The hidden hierarchy of far-right digital guerrilla warfare

Abstract The polarizing tendency of politically leaned social media is usually claimed to be spontaneous, or a by-product underlying platform algorithms. This contribution revisits both claims by articulating the digital world and rules derived from capitalist accumulation in post-Fordist age, transdisciplinary perspective human exact sciences. Behind individual freedom, there rigid pyramidal hierarchy power heavily using military techniques developed late years cold war, namely Russia Reflexive Control Boyd’s decision cycle USA. not old-style “command-and-control” Fordist times, but an “emergent” one, whereby agents respond informational stimuli, coordinated move as swarm. Such organizational structure resembles guerrilla warfare. In this new world, it far right who plays revolutionaries deploying avant-garde methods, while so-called left paradoxically appears conservatives defending existing exploitation. Although tactical goal unclear, strategic objective far-right guerrillas hold on benefit particular groups accumulate more capital. We draw examples Brazilian support our claims.